The Independent Advantage, Amplified Locally
Running an independent auto repair shop shouldn't mean standing alone. When you join the NAPA Atlanta Business Development Group, you retain 100% control of your business while gaining the buying power, marketing muscle, and technical resources of a national brand — right here in Georgia.
NAPA Atlanta Business Development Group is a collective of elite, local shop owners working together to elevate our industry, dominate the local market, and help each individual member maximize profitability.
Why Join the Atlanta BDG? The Member Benefits
Local Marketing Powerhouse
National ads are great, but local car owners look for repair shops in their own backyard. We pool resources to fund aggressive, targeted marketing campaigns across metro Atlanta.
- Co-Op Advertising Dollars: Put your marketing budget further with group-funded digital, radio, and community campaigns.
- Exclusive Local Promotions: Participate in high-converting NAPA consumer rebates and seasonal promotions that drive traffic directly to your bays.
- Enhanced Digital Presence: Get premium placement on the NAPA Auto Care locator, making it effortless for local drivers to find your shop.
World-Class Technical & Business Training
Vehicle technology is changing faster than ever. We ensure your technicians and service advisors are always ahead of the curve.
- NAPA Autotech Training: Live, local, and virtual training classes covering advanced diagnostics, EV/hybrid systems, and modern mechanical repair.
- Management & Service Advisor Seminars: Sharpen your shop's operations with expert-led training on maximizing labor rates, improving parts margins, and mastering service advisor sales techniques.
Peer-to-Peer Networking & Collaboration
The best advice often comes from someone who has already solved the problem you're facing.
- Quarterly Meetings: Gather with fellow Atlanta shop owners to discuss local market trends, share operational strategies, and talk shop in a non-competitive environment.
- Shared Wisdom: Tap into a trusted network for operational advice, hiring tips, and local vendor recommendations.
The Best Warranty in the Business
Instantly build trust with cautious consumers by offering the NAPA Auto Care Peace of Mind® Warranty.
- 36-Month/36,000-Mile Protection: Your work is covered nationwide, giving your customers ultimate confidence.
- Fully Funded by NAPA: If a customer has a warranty issue away from home, NAPA handles the cost — not your shop.
Ready to Elevate Your Shop?
Don't navigate the future of the automotive aftermarket alone. Fill out the form to connect with a local Atlanta BDG representative and discover if your shop is a good fit for our network.
